The Animation industry has always been a very important aspect of storytelling, branding and entertainment. However, 2025 is bringing about a major change in the landscape when it comes to 2D and 3D animation Services.
There are great prospects for animation services in 2025. These opportunities apply to business people, marketers, and creative professionals seeking to make animation an essential tool for enhancing brand presence.
Demand for attention grabbing three-dimensional (3D) animation services and engaging two-dimensional (2D) animation services is expected to reach new heights. But, why should you care?
Let’s explore why 2025 could be the year to seriously consider Animation Services and elevate your brand to new heights.
The Animation Services Boom: A Statistical Perspective
Now, let us begin with some cold figures behind our claims that 2025 is the turning point in animation services.
As per Grand View Research, the global animated market was valued at USD 354.7 billion in 2021. It is expected to grow at about 4.8% CAGR from 2022 until 2030.
This trend indicates that by 2025, every corporation will consider Animation as a billion-dollar sector.
3D animation services, on the other hand, are the leading sector. Projected to reach a value of about USD 21.05 billion by 2025, with a CAGR growth rate of 12.1%.
Despite being more classic in their approach to animation, 2D animation services also have a promising future. Their market value may exceed $7.5 billion within that year.
These numbers tell one thing: there is an increasing demand for both 3D and 2D animated videos. Thus, businesses should prepare for these changes.
What Kind of Brands Need Animation Services
Why should you consider having your brand or company interested in animating services? The answer lies in how visual storytelling is potent enough.
Boosted Engagement and Retention
One of the most attractive content that most people can connect to is animation. According to Wyzowl, 85% of marketers using video marketing said that it helped them get leads.
Did you know that 92% of the marketers confessed that their videos offered a good return on investment.
2D animation services demystify puzzling concepts, and its 3D animation services make products come alive visually.
Multiple Platform Capabilities
One of animation’s main advantages is its versatility. Animated content can be adjusted for almost all platforms, including social media, web pages, television, and digital advertising banners.
As such, investing in animation services will guarantee results across different avenues, leading to increased visibility and reach of your brand.
Indeed, social media sites like Instagram and TikTok have seen an upsurge in animated material. People prefer this type of post due to its high engagement and high chances of it being shared.
For brands, this translates into more chances to connect with potential customers, thereby increasing brand awareness.
Affordable Production
Producing high-quality live-action videos can be costly, but animation services are a cheaper alternative. According to Renderforest research findings, businesses that switched from live-action to animated films saw production costs drop by 35%.
This is particularly true for providers of 2D animations, who are usually more pocket-friendly than their counterparts who deal with 3D characters (Ciccarese, 2017).
Anyhow, 3D animation can save you money in the long run for content that needs regular updates or repurposing.
The Future of 3D Animation Services
3D animation services will likely dominate the world of animation after 2025. Their ability to create realistic and immersive experiences makes them invaluable tools for brands that want to stand out.
That’s why there is a huge movement towards benefitting from 3D animation services, which have become popular for several reasons:
Immersive Customer Experiences
It helps in creating immersive experiences and lets customers engage with them.
Product animations can show customers how a product works by highlighting features that still images or live videos can’t fully capture.
Technology, automobile, and real estate industries require detailed, realistic product or property representations for customers. These reasons make them ideal customers for 3D animation services.
Integration of Virtual Reality (VR) and Augmented Reality (AR)
In addition to what has been discussed above. 3D animation services will take off great in 2025 as VR and AR devices gain popularity.
It is important to emphasize that these two technologies rely on designs made by 3D animations rather than users themselves.
Enterprises using 3D animations in marketing will outshine others as VR and AR adoption grows among customers.
For instance, Statista projects that the augmented reality (AR) and virtual reality (VR) market will grow from USD 30.7 billion in 2021 to USD 296.9 billion by the end of 2024.
Personalized Content
The world of digital marketing is undergoing a major shift towards personalization. 3D animated videos perfectly fit this trend.
Both consumers and brands will benefit from making custom animations aimed at individual clients or target markets.
This technique has been particularly successful in areas like e-commerce, where personalized product suggestions are more likely to convert than their general counterparts.
Thriving Popularity of 2D Animation Services
Even though it may seem that the future belongs to 3D animation, 2D animation services are still highly demanded by brands. They are simple, clear and can be used for a number of purposes.
From explainer videos to educational content. Here’s why 2D animation services are still worth considering.
Simplicity and Clarity
If one wants to simplify a complex message, 2D animation best serves this purpose.
For instance, explainer videos using 2D animation can translate essential information like products or services into simple visuals.
This is especially important in the finance, healthcare, and technology industries, which require customers to understand detailed information before purchasing.
Nostalgic Appeal
There is something timeless about the movies we watched as kids. They never cease to resonate with audiences keen on their nostalgic appeal. Brands can use this nostalgia to establish connections with their target audiences.
On the other hand, brands targeting younger clientele can use two-dimensional film art services. This helps brands create content that reminds them of their favorite kids’ cartoons. This leads them back to the good old days when they enjoyed watching those cartoons.
Economics of Motion
As mentioned, 2D animations are generally more cost-effective than 3D animations. Therefore, it becomes a solid choice for small businesses and start-ups that require high-quality content without spending too much money.
However, even if the costs are lower, 2D animations can still produce stunning results. Making it a worthwhile investment for brands that want to maximize their marketing budget.
Real-World Success Stories
Let’s take a look at some success stories to demonstrate the real impact of animation services:
Dropbox’s Explainer Video
Dropbox was introduced along with a two-dimensional animated explainer video, which introduced the service to a global audience. The impact of this video was considerable, and Dropbox expanded its customer base from 100k to 4m in just fifteen months.
This indicates the power achievable through 2D animation services, which could simplify complex ideas and enhance user adoption.
Nike’s Animated Ads
Nike has always been among the top companies using 3D animation services to develop strikingly attractive ads for their brand purposes.
For example, the “Nike Air” campaign used 3D animation to demonstrate shoe design and performance features that live-action could not communicate effectively enough. It became an engaging ad that people remembered after watching, reminding them of what an innovative company Nike is.
Coca-Cola’s AR Experience
It is another example of how animation can raise a brand wherein Coca-Cola used AR technology with 3D animation services.
In one campaign, Coke developed an AR experience with animated mobile characters that users could interact with.
This engaging process entertained and built user loyalty by strengthening their connection to Coca-Cola’s products.
The Bottom Line: Why You Should Invest in Animation Services
As 2025 approaches, the investment case for animation services becomes more compelling.
Whether you choose advanced 3D or traditional 2D animation services, both offer significant advantages. These include increased engagement, flexibility, cost-effectiveness, and creating lasting memories.
Well, why are we still here? Get out there now and discover what these animation services can do to transform your brand’s future.
