When Twitter shows engagement rate, it consists of all the crucial forms of engagement such as favorites, link clicks, replies, and retweets. However, it is important to note that sometimes those figures can be misleading because some engagements on content that didn’t receive huge impressions can even show a higher engagement than average rate. So, it is good to emphasize Twitter retweets that help with overall improved reach.
The more retweets you have, the more you are likely to bring more eyeballs to your tweet. As a result, you will have increasing potential for higher engagement. A retweet is counted when any user shares your tweet with others. When used strategically and correctly, retweets often result in more impact, more followers, and boosted web traffic. Hundreds of thousands of marketers and creators are competing with each other to go successfully in the Twitter space.
Here are some of the great tips to get more retweets on Twitter organically and easily.
Add relevant and colorful images.
Including images in your content can help their chances to stand out in the user streams. According to a study report, it has been proved that tweets with images receive 89% more favorites, 18% more clicks, and 150% more retweets. Furthermore, it is found that pictures featuring saturated colors receive 5x or more retweets. Colorful images can improve the engagement rate on Twitter ads as well.
Tweet your content at the correct time.
Uploading your content at the right time (when the target audience is active on the platform) is the most crucial tip and trick to gain more retweets. The reason is that there is no benefit of uploading high-quality content if there is no audience to watch it. According to a recent study report, 2 PM – 6 PM is the most appropriate time to ask for a tweet from your potential followers. However, it is significant to know that there is no specific one-size-fill approach for all the creators. So, adopt strategies and post your tweets when most of your audience is active on the app or platform. You can use a Twitter analysis tool that examines where your recent followers
are from and suggest a highly strategic time to upload your tweets.
Leverage charts and mini infographics.
People on Twitter are curious to discover mini-infographics because they can get the
information without clicking through. Even more, if the writing is small, they can gain the gist of it in the larger text and determine if they want to click through to discover more content. To upload a link to an article with a chart, download the chart, upload it to Twitter on an image, and add the short link rather than clicking the Tweet button. This will visually appeal to the users and provide them with informative and educational tweets.
Ask your audience to retweet your content.
Asking your audience to give more retweets on your content drives Twitter followers and also improves the chances of retweets by around 160%. This will be the easiest way to increase retweets as you can simply add a related phrase like ‘Please retweet’. Just like other social media platforms, using CTA or call-to-action words on Twitter is as useful as adding phrases such as Order Now, Click Here, etc. RT, please retweet, and Pls RT are some highly effective call-for-action phrases on Twitter to gain more retweets.
Send retweets more frequently than promoting your tweets.
It is a known fact that people who provide more retweets are likely to gain more retweets. Thus, send out retweets more often than promoting your tweets. When users find that you help them promote their tweets, they will return your favor by retweeting your content.
Be authentic.
There is no issue in sharing something about your personal life in the Twitter feed. Although people somehow feel awkward sharing photos of the family of another person, they do not really want to connect with an autotweeting robot. Therefore, provide your followers with an authentic person to connect with. This will make them more likely to engage with your other tweets.
Tweet quotes.
Another trick you can work on for increasing retweets is to tweet quotes often, primarily when they strike a chord with your potential followers. Just like Pinterest and Facebook, quotes prove extremely powerful on Twitter for gaining more retweets and shares. So, if you want to develop your presence on Twitter using quotes, then find the best ones from the websites or blogs featuring a series of quotes. Alternatively, you can simply try Google search by typing ‘best quotes for [your specific topic]’.
Add retweetable words.
Social, blog, Twitter, please retweet, free, retweet, media, social media, follow, and many more retweeted words are there to improve your chances of getting more retweets. Find the favorable words and add them more often in your content. You can use the most reliable retweetable words finder to analyze your topic and get the top tweetable words.
Add a link in your tweets.
People more often search for news updates or informative posts on Twitter. This is one of the key reasons they tune into Twitter. Several studies have proved that news updates and instructional tweets are retweeted frequently. In simpler terms, a tweet having a link to any news update or an informative online resource has more chances to be retweeted. The Conversational Aspects of Retweeting on Twitter specified by Microsoft Research proved that 52% of the retweet samples feature links. So, include a link in your tweets to get it retweeted.
Leverage the hashtag strategy.
When it comes to increasing presence on social media channels, one cannot underestimate the power of hashtags. Microsoft Research’s study of 203,371 retweets found that 18% of those retweets featured hashtags. This means tweets containing hashtags tend to be retweeted. By including the right hashtag, users searching for content like yours can easily find your tweet. So, include hashtags in your tweets and profile.
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