Designer Indo western dresses are generally a fusion of western style and Asian culture. On the other hand, designer gowns are more of a high-end dress, featuring elegant and luxurious fabrics, intricate embroidery and exquisite silhouette. Designers and design houses makes designer gown from classy to elegant depending on the aesthetic of clients.
Recently, I went to this Indo western store, called Mada Sasa, nestled in Kolkata, India. Stepping into the portal of the store, I felt myself standing amidst symphony of colours, texture and styles. The cultures of east and west braided perfectly and effortlessly. As I bended through the aisle of the store, I could observe the exquisite craftsmanship devouring in every piece on the racks – telling a story of the hard work and dedication of the artisans. Rich cotton and silk, embellished with sequin and shimmers, each piece gave a sense of individuality in itself. Whether seeking for a cocktail party wear gown or an indo western one piece to rock that sun-downer, one can find a diverse range of collection for every occasion.
‘Our drape dresses, pieces with asymmetric cuts, gowns, and clean silhouettes have over the decade won the trust of clients domestically and across the globe’ said Mr. Amit Bajoria, cofounder of Mada Sasa Exports. He also stated that they always strive to be a part of the growing design ideology and also moving towards an environmental and social sustainability. What excited me the most was the unique way in which each dress was curated. Upon having a word with Mrs. Swati Bajoria, the cofounder and Designer of Mada Sasa Exports, she expressed her love for drapes and how she blends it into her designs. She further said that, the designs here in Mada Sasa are made to suit every individual. ‘We offer a wide range of silhouettes to choose from which is inclusive of any size, since we always focus on body positivity’. The brand focuses on diversity and welcomes everybody with open arms to embrace and express themselves.
Without waiting further, I quickly endeavor myself into the collection. I picked up four designer gowns to try from their collection. The first and foremost dress that caught my eyes was an asymmetric sequined chic wear dress, adorned in three beautiful colors, white, black and maroon. The dress was made so beautifully, it felt like the dress glided smoothly onto my body the minute I wore it, and it’s drape enhanced my overall posture. Bamber Silk was used to ensemble the dress. My favorite part of the dress was the x-embroidery on the collar which gathered the attention of the whole dress. The embroidery
was done very intricately, using sequins, beads and cutdana. The dress was perfect for a cocktail party. The maroon and black color was perfect when looking for trousseau shopping, to wear for any evening event, whereas the white one which I liked the most, can also be styled as a day wear for any occasion.
Make a bold statement and turn heads with this elegant piece.
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The next piece which caught my attention was an embellished cape styled dress. The dress was beautifully crafted with the blend of cotton and silk adorned with intricate craft of zari and sequin. The most fascinating part of the whole look was the sleeves which is draped in a way, creating drama over the sleeves part. The gown also comes with a belt attached to the dress, to create a more classy look. Perfect for any parties or wedding occasions like mehndi or sangeet ceremony, the calf length dress has been launched in three beautiful colors, lime green, plum and navy blue.
Indulge into the classic craftsmanship with this piece.
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Another slay the look dress I got my hands on was this asymmetric designer drape gown. This dress was perfect for someone who wants to be more on a simpler side, but still rock the whole look. The designer gown has a sober cutdana work in abstract design crafted on Bamber silk, making it lightweight and easy to carry at the same. The dress is designed to elevate the minimal side of a designer gown. Introduced in two beautiful color options, black and maroon, the gown made in a very versatile way is perfect for kitty parties, cocktail party, or fancy outings. One can style it with a golden spiral bracelet and chunky heels, to make a statement.
Explore the diversity of this designer gown and elevate your wardrobe with this piece.
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A designer slip dress clubbed with an embellished jacket was the last and the most favorite piece on my trial list. The dress screamed showstopper in every possible way to me. Crafted in Bamber Silk again, the dress portrayed a perfect blend of boldness and style, once worn. The two piece gown has a slip dress inside with a beautiful string work at the front, paired with a power sleeved jacket with mesmerizing craftsmanship. The embroidery was done with sequin, beads and cutdana in the most precise way to balance the whole fusion. I can only feel the intricacy of the embroidery as I ran my fingers over it. This designer gown can be styled for wedding trousseau, sprinters party as well as any evening occasion. My favorite color is wine, with beige and navy blue being the other color options available.
Celebrate this work of art which is crafted diversely and be the showstopper.
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At Mada Sasa each stitch and seam tends to tell a story. A story that defines cultural fusion and artistic brilliance. Seamlessly bridging the gap between modernity and tradition, each piece celebrates exquisite craftsmanship, dedication to quality and innovation. Mada Sasa has successfully mastered the art of balancing the aspect of contemporary fashion and cultural elegance. As I bid adieu, to Mada Sasa, I carry with me not just a wholesome experience of the diversity in drapes and designer gowns but also an administration towards the craftsmanship and heritage they celebrate.
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