Ever wondered why businesses choose website redesign all of a sudden?
Well, the decision to redesign does not happen overnight. Instead, it is examined carefully and thought out well before being implemented.
Website redesign improves brand awareness, attracts a larger audience, and aims to increase conversions.
In this piece, we have outlined a step-by-step guide to help you better understand the website redesign process. Before we dive into the details, here is a summary of what website redesign actually is.
What is a Website Redesign?
A website redesign involves significant changes like the content, code, structure, color theme, logo, and anything else representing your brand.
The website redesign strategy seeks to replace the old image with a newer, relevant, and more customer-focused version. The website redesign process can depend primarily on the current needs of the business. It can be entirely changed from scratch or simply refresh the brand’s look while keeping the core structure intact.
Why Redesign a Website?
It is not easy to decide to redesign a website as it may mean losing existing customers, brand identity, or any potential conversions. However, a website redesign becomes crucial when your current website is not yielding beneficial results.
While a website redesign is not an easy feat to achieve, a website design agency in Dubai can help you completely revamp your website to ensure the latest web design with optimum usability.
Many businesses struggle with low conversion rates due to slow load times, poor user experience, and outdated website design. Here, a website redesign strategy is needed to combat all these issues in one go.
A Step-by-Step Guide for a Successful Website Redesign
Redesign with Your Customers in Mind
Maybe your old website was not made for customers, so it failed to attract or retain them. The website redesign process should focus on creating a website that attracts and converts your target audience.
A common mistake that businesses make is to become so immersed in their own products that they want to advertise everything about them. This creates clutter on their websites, which only frustrates and confuses their visitors.
Your website redesign strategy should be customer-driven and focus on the needs and wants of your customers. This will help you provide an optimum user experience and help you in converting them.
Communicate Your Brand’s Personality
Your website is practically a window that lets your target audience take a peek at your brand. When your users engage with your website, they should be able to discern your brand from others.
Ensure that your website redesign strategy accurately communicates your brand to your customers. Your customers’ preferences should guide your website’s colors, themes, design, icons, content, and structures.
It is also crucial that your website redesign translates well to different platforms. This will display a consistent brand image and contribute to increased conversion rates.
Clear Call-to-action Buttons
Call-to-action buttons are necessary when it comes to directing your users to take a certain action on the website. If you are opting for a website redesign strategy, make sure that you place your call-to-action buttons strategically and cleverly.
Your website may be suffering from inadequate conversions due to poor placement of call-to-action buttons. “Get a quote,” “Contact us,” or “Add to cart” are all call-to-action buttons that urge users to take action.
A website redesign strategy eliminates this problem by displaying CTAs in the most prominent places.
Use Visual Hierarchy
A visually structured hierarchy displays and ranks website content straightforwardly. It essentially organizes the structure of your content so the content is displayed according to its significance.
The website redesign process should include simple navigation that shows the most important content first and the rest accordingly. Different visual elements, icons, color themes, and spacing should be used to direct the user’s attention across the page.
For your website redesign strategy, you can display the most important elements at the top of your page and eliminate or minimize the size of insignificant details.
Incorporate Accessibility
In today’s technologically advanced world, it is crucial to consider how disabled people interact with websites. When considering a website redesign strategy, think of disabled people and how their experience with your website may go.
Accessibility ensures that people with different disabilities can access and use your website quickly. It might be impossible to do this on your own, therefore it would be best to hire an SEO agency in Dubai that can provide you with services that can help your website become more accessible. Following are some key aspects related to website accessibility that must be incorporated while designing a website.
- Include sign language interpretation, audio/video content, or text transcript
- Add captions and alt text
- Allow audio, video, and content size adjustments
Final Words
A website redesign is done solely to provide optimum user experience, effectively conveying your brand message and attracting potential audience. What did not work before for your business can be rectified with the new web design. Having said that, it is not easy to redesign your website on your own. Our advice would be to take the aid of a reliable and professional website design agency in Dubai that is proficient in the latest knowledge of website designs and can help you convert clicks.
FAQs
How to redesign a website?
Start by analyzing your old website to identify issues and areas for improvement. Prioritize customers’ needs on your website. Keep the old design that is working for you intact. Create a list of new designs, content changes, and themes. Then, start drafting your website redesign strategy.
Why is website redesign important?
Website redesign is crucial to keep your website up-to-date with the latest changes, visually appealing, and user-friendly.
How long does a website redesign take?
A website redesign depends upon various factors, including the project’s scope and complexity. It takes approximately 3-4 weeks or months to completely redesign a website.
Where can I get a website redesign service?
You can redesign your website from any professional web design agency. Any expert website design agency in Dubai will help you reshape your website in a way that is both flawlessly functional and aesthetically pleasing.
Will the website redesign affect my SEO?
Yes. A website redesign can indeed affect your website’s SEO. It can impact your SEO positively or negatively depending on your website redesign strategy. If you change the URL or structure of your site, your website’s SEO will surely be affected. You can implement SEO friendly content to ensure that your website ranks well on search engines.
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