Can Social Media Serve as a Communication Tool for Getting Social Justice


Do you treat social media only as a platform to socialize with people and entertain yourself? Social media is way beyond powerful than this. It can bring people together and fight for a common cause. And one such cause is social justice. 

Let us embark on a journey on how social media can serve as an expert communication tool for getting social justice. 

Can Social Media Serve as a Communication Tool for Getting Social Justice?

Is Social media only about pouting selfies, funny memes, some cute or dramatic videos and everything entertaining? Not exactly! Social media can have a much wider usage including promoting social justice.

Social media can be used to raise awareness and your voice against any sort of injustice. It helps you in connecting with people across all political, economic and geographical borders. You can connect with a wider range of people who can  make it reach the authorities and push them to take relevant action.

How Social Media Can Promote Social Justice?

Today, various social media platforms are a great communication tool for getting social justice. Here are a few ways to utilize social media to promote social justice. 

Method 1: Coordinating Community Responses

Social media is a powerful platform where people can come together, share their concerns and seek support. This also gives courage to other people to open up and share their similar concerns. It helps them build a bigger community of people sharing the same concerns and unite together to fight for a cause. 

Method 2: Platforming Lived Experiences

Social injustice cases are rarely published by the media. Due to the absence of public attention, these cases usually lay hidden from the public eye and eventually do not get the desired justice. 

However, on social media platforms, victims of social injustice share their life experiences with millions of people. For example The MeToo campaign gave so many girls the voice to tell their stories on social media without sharing their identities.

Method 3: Promoting and Planning Events

Social media can spread information to a larger audience. This empowers communities to come together and fight against injustice in the real world. Communities for people facing similar issues can come together in the real world and plan physical events like protests against social injustice happening to them or their community.

Method 4: Sharing Pictures and Videos

Pictures and videos have immense power to grab people’s attention. These videos and pictures also have immense potential to have an impact on the viewer’s mind. 

Sharing images and videos of the social injustice being done or of the protests being carried out against these injustices can gain the sympathy and support of the viewers.  

Method 5: Signal Boosting

Social Media is a great platform to have your voice heard and share your opinion. But many times your voice goes unheard amidst the noise of the internet. To ensure that your voice is heard by a wider audience and that your cause reaches millions of people, signal boosting can be adopted. 

Signal boosting occurs when your audiences share your message further forming a chain reaction. When it is done well, signal boosting can make your cause go viral.

Method 6: Utilize the College Population

The majority of social media users (59%) lie between the age group of 18 and 34. The majority of people in this age group are in college, have a good sense of responsibility and are well aware of their surroundings and social matters.

Colleges are also a fertile ground for matters related to social causes. Utilizing the power of the college population can help you grow your movement and add credibility to it.

Strategies to maximize the Impact of Social Justice campaigns on Social media

Social media is a great platform to share your stories, narratives, pictures and campaigns about your voice against social injustice. With the right strategy, you can ensure that your voice can reach maximum people and thus create an everlasting impact.

Strategy 1: Fundraising

Running a fundraising campaign on social media is a good idea to maximize the impact of your social justice cause. It can have a huge impact on raising funds. Using social media fundraising campaigns strategically can create awareness and engagement and you can convert views into donations.

Strategy 2: Influencer partnership 

Influencer partnerships can take your social justice campaign to new heights. An influencer with a large following and connected with the same goal can help you maximize the impact of your social justice efforts. 

Strategy 3: Creating Social Events

You can also create and promote events on social media. By creating social events like rallies or protests, educational events, or even fundraising programs, you can invite people to these events to increase public awareness of social causes and gain their support.

Strategy 4: Amplifying voices

Social media is a great tool when you want to amplify your support. The ability of social media to make your content viral and reach people across the world can be very helpful in gathering mass support and working for social justice in unity. 

To amplify these voices quickly and with ease, buy Instagram followers who can ignite your campaign and make it go viral.

Strategy 5: Spreading awareness  

Social media can be used to spread awareness about social issues and even about their existence. People living in their rosy world are many times unaware of the social injustice prevalent in our society. Social media can be very useful for educating people about these issues and gaining their support to eradicate them. 


Social media’s potential extends way beyond socialization and entertainment, offering a powerful medium to spread awareness and collaborate on social justice causes. With the strategic use of social media, you can foster your efforts and build a better and more equitable society.

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